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SurveyLegend provides quality support to its customers: But, just so we’re on the same page, here’s a typical question using 5 points : Later on, you’ll see many examples of Likert survey scales. It’s very common for companies to use Likert scales when they want to evaluate a customer’s level of satisfaction during a recent experience. However, there can be as few as two responses (with no neutral response) or as many as ten. The scale generally consists of five or seven balanced responses that people can choose from, with a neutral midpoint. In a Likert scale, a person selects one option among several that reflects how much they agree with a statement. As a result, they’re often used for customer satisfaction surveys or a marketing research surveys. Today, Likert-type scales are considered some of the best survey tools for researching popular opinions. Likert devised the psychometric approach in 1932 for conducting social and educational research. The Likert scale is named after American social scientist Rensis Likert. So what is a Likert scale? How do you use one?Ĭreate your Likert-based survey, form, or poll now! Likert Scale Definition: History and Usage But what about when you want to get the public’s opinion on something? Whether you’re a business surveying customers or a market researcher, a popular way to survey people is using a Likert scale. Two thumbs up! Five stars! There are many types of scales designed to let the public know the quality of something.